Ad design has been part of my career from the beginning, and normally includes photography, photo art direction, and working with clients and senior decision makers.
As part of campaign concept, I designed a series of ads and direct mail pieces to follow CEO's idea of a broader coverage for the firm as we developed new technologies and a whole new type of direct mail.
After studying large commercial installations of paving stones and walls, the Great Wall of China was a perfect candidate to create impact and attract the attention of installers, dealers, and end users alike.
"Postcard as Ad" for sales support while Art Director at Imtek Direct Marketing. This series used different main images based on mailing zip codes.
Ad designed and written to get the area Chevrolet Dealers Ass'n to build and back an idea to create marketable custom vehicles to drive traffic based on the enormity of the NFL audiences nationwide.
Portfolio sample combining photo art direction, retouching, copy writing and file prep for magazine placement.