Ad/Promotion Design

When working with Hierarchy and page Layout, it's important to know your audience.

Sales theorists will tell you that buying is an emotional decision.
And, with big ticket items, after all the "looking at the numbers", "talking it through", and the required justification of buying something that NOBODY really needs...
there comes THAT moment. And nobody else is around when it happens...
As a Designer and Art Director, I've been part of creating print and online ads since I began my career in Princeton. From selecting and supervising photography to sending out final files, I create from "concept to completion" for clients and internal stakeholders, always adhering to brand compliance requirements.

Notice that original concepts are part of every project. "Big Picture" ideas include understanding strategy and overall brand promise and direction.

TonyBuford Creative  |   Proof of Concept, Portfolio Only
Delaware Valley Chevrolet Dealers Association
Concept, design, art direction, retouching, final file

Philadelphia City Council Marketing for Veterans Parade
Concept, art direction, photography, copy, logotype,
final digital kiosk artwork


Philadelphia City Council Brand Building Citywide Campaign
Concept, art direction, copy, retouching,
typography, mockup for approval, final billboard artwork

Philadelphia City Council (Graphic Designer & Art Director, President's staff)
Cover design for Annual Report
Design, layout, art direction, typography, retouching

Managing Editor, Inc. (MEI)
Concept, copy writing, design, typography,
final files to trade show publication

Imtek Direct Marketing | East Coast Office
Concept, copy writing, design, typography,
final files to internal web pressroom

NJMP 36', 48', & 60' Billboards
Photos: AMA Pro Racing
Design, layout, art direction, typography, retouching, final OOH files

Imtek Direct Marketing | East Coast Office
Design, layout, logo, art direction, typography, retouching​​​​​​​


ADCP  | Art Directors Club of Philadelphia
Concept, design, layout, typography

Philadelphia City Council | Council Branding Campaign
Concept, design, layout, logo, art direction, typography, retouching
Philadelphia Weekly Magazine Covers | Philadelphia Weekly
Concept, design, layout, art direction, typography, retouching
Philadelphia City Council  |  Brand Identity Training Flyer
Concept, design, layout, logo, art direction, typography, retouching,
and management of Training sessions.
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