Logo design for Hall of Fame blues artist Joe Zook & Blues DeLuxe,
from Trenton, NJ. Logo used for print, web, silkscreen,
and motion graphics.

Mandate when creating Art Director's position in the Office of the President was to help design, drive, and train Council members and their staff on building a new, upgraded brand. (click to enlarge)​​​​​​​

Part of mandate on joining Council was to establish an in-house design studio, which I named Council Creative Group. With interns and staff, designs were created for print, digital and traditional signage, web banners, web design and large format event promotions.
(click to enlarge)​​​​​​​

Event logotype designed for full campaign, from flags to digital
signage, web banners and social media. (click to enlarge)
Designed as part of "proof of concept" samples for new direct marketing
technology and business division while Sr. Art Director at Imtek Direct Marketing.
No such Mercedes dealership exists in Darien, CT. (click to enlarge)

Research showed that this new concept needed explanation.
So the colorful descriptive "visual clue" became part of the logo.
(click to enlarge)

Multi-use logo was designed for PVAC, intended to tie together their many touch points and build confidence and trust with Philadelphia-area Veterans.
(click to enlarge)
It was a logical step, moving from working with musicians to working with musicians at MC2, who did events for grade-school children as a Character Development initiative.
Fun fact: the inclusion of an actual "character" in the logo design was unintentional and unknown, until the client said, "I really like the one with the Guitar Guy in it."
Logo for concert promoter's umbrella company, covering bands, promotions,
and web site management.  (click to enlarge)

Independent label Gladman Records needed custom identification.
Modified font, added specially-styled color approach.
(click to enlarge)
New Jersey expats are the band Endangered Species from Grand Rapids, MI.  Logos, sportswear, outdoor...short-lived event.
(click to enlarge)

Investigated the market, and after discussing his vision for the firm, I crafted this logo for Dr. William Franckle, to begin developing a more complete brand identity.
(click to enlarge)

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